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K-C Creates New Chief Marketing Position

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By: Karen McIntyre

Editor, Nonwovens Industry

Anthony Palmer will join Kimberly-Clark Corporation as chief marketing officer, reporting to chairman and CEO Thomas Falk. In this newly created position, Mr. Palmer will be responsible for leading the development of a global, enterprise-wide focus on marketing to accelerate the company’s progress in generating insights that drive all aspects of its business. In addition, he will establish a long-term marketing investment strategy to ensure that business initiatives are backed by compelling, high-return marketing programs.

A seasoned business leader with global marketing and management experience at some of the world’s top consumer packaged goods companies, Mr. Palmer was most recently managing director U.K. for Kellogg Company. Previously, he served as president of the company’s natural, frozen and warehouse club businesses.

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